PS25

NO FIXED NORM PRE-SPRING 2025

In today’s world of political and cultural populism, KSENIASCHNAIDER takes a lighter, subtler, and more humorous approach to luxury streetwear. Ksenia and Anton love to deconstruct existing norms by applying never-be fore-used materials in their ingenious way, this time creating a quite unorthodox but easily recognizable street-style PS25 collection called “No Fixed Norm.”

This season, the creative duo have unpicked the iconic denim gold topstitching, typically used to ensure the durability of denim garments, to embroider denim-shaped ornaments on casual T-shirts and hoodies, and to create intricately quilted denim jackets, skirts, and shorts. They have used classic broderie anglaise fabric, traditionally associated with pretty summer dresses, to deliver the most tongue-in-cheek all-gender ensemble of a spring hoodie and a skirty trouser. To top the list, they have delivered must-have trousers, jackets, and skirts featuring a pair of jeans printed on white denim canvas, creating an optical illusion of jeans being stuck or glued to the wearer.

KSENIASCHNAIDER has also dropped what has long been their official trademark—a selection of trendy reworked denim and denim-on-jersey pieces. The production process is truly remarkable: it takes three pairs of carefully selected vintage jeans to create one new pair, and every new pair is effectively a unique piece.

This collection is expected to be sold on kseniashnaider.com and through selected stockists.